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FAVER Origins

First and foremost, I see myself as a Father. Call it cheesy or corny, but it’s true and I’m having a blast!

Due to extraordinary circumstances, my newly married wife and I quickly found ourselves as parents to 6 children under the age of 5.  In addition to being an entrepreneur who also had a 9 to 5, this meant I only had around an hour and a half of free time a week. If I chose to take my wife on a date and we went to a restaurant that didn’t have good food, then saw a movie that wasn’t good, my quality of life took a big hit.

Meanwhile, I was going to work every day with marketing execs of Fortune 500 companies that were consistently discussing ways in the boardroom to “harness the power of word of mouth”.

After a few years of feeling this pain from both sides of my life, at home and at work, I had to find a solution to help me make better decisions to maximize my free time, and also allow brands and companies to spend $ on ads that were relevant to their audience more than 50% of the time.

That’s why I came up with FAVER.

– Brandon Towner